Ameya360:Philippine <span style='color:red'>Smartphone Market</span> Recorded Its Biggest Annual Decline Yet
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Ameya360:Philippine Smartphone Market Recorded Its Biggest Annual Decline Yet

　　The Philippine smartphone market marked its biggest annual decline yet by shipping 16.3 million units in 2022, down by 8.6% year-on-year (YoY), according to the International Data Corp.’s (IDC) Quarterly Mobile Phone Tracker.　　Though the last quarter in 2022 grew by 6.3% quarter-on-quarter (QoQ), it registered a 16.3% decline compared to last year as several vendors focused on clearing out inventories rather than bringing in new shipments during the holiday season due to unfavorable market conditions.　　“Both consumer and vendor confidence have been seriously dampened as inflation progressively soared throughout 2022 ending the year at a 14-year high,” says Angela Medez, Senior Market Analyst at IDC Philippines.　　realme maintained the top spot in 2022 by launching several new smartphones in the narzo series to cater to the price-conscious customer, while Transsion was the only company in the Top 5 rankings that registered growth. Both of its Infinix and Tecno brands upscaled their products in bringing in more models in the higher price range of US$100+, such as Infinix’ Note series and Tecno’s Pova and Camon series, while itel continued to cater to the entry-level segment.　　“Though inventory levels started to normalize towards the end of 2022, IDC is lowering its forecast for 2023 as vendors will remain cautious in their shipments amid the looming economic uncertainties and accelerating inflation,” Medez added.
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Release time：2023-02-21 15:13 reading：1807 Continue reading>>
Meitu and Xiaomi Partnership Points to Consolidation in China’s <span style='color:red'>Smartphone Market</span>
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Meitu and Xiaomi Partnership Points to Consolidation in China’s Smartphone Market

Meitu Inc., a company best known for its selfie app, and Xiaomi Inc., a leading smartphone maker, announced on November 19 a strategic partnership to jointly launch Meitu-branded phones and other smart devices in a move that IDC believes will have a far-reaching impact on the brand development of Meitu and Xiaomi as well as the smartphone market as a whole.The Meitu-Xiaomi partnership should help both parties expand their customer base and signals a further consolidation in the highly competitive Chinese smartphone market, IDC believes.IDC expects the tie-up to impact the two companies and the smartphone market in the following ways:1. Over the last year, Xiaomi has stepped up its efforts to improve the camera capabilities of its products and has done a lot in AI-powered photography R&D. Leveraging Meitu’s image processing technologies and selfie algorithms will help Xiaomi further boost its AI-powered photography and photo quality and reduce its gap with leading vendors such as Huawei.2. Introducing the Meitu brand which is popular among female users will bring more female customers to Xiaomi whose users are overrepresented by male users, thus covering wider demographics.3. Introducing the Meitu brand enables Xiaomi to offer greater diversity of smartphone products under multiple brands and series, including Redmi, Xiaomi, Black Shark, Pocophone, and Meitu. Xiaomi is gradually forming a multi-brand portfolio targeting different user groups, thereby laying the foundation for it to compete in the market in the long term.4. Through Xiaomi’s sales network, Meitu’s software products will reach a larger group of customers via smartphones. Moreover, licensing its hardware business to Xiaomi allows Meitu to focus on software development and the upgrade of its image processing technologies.5. With the top five vendors in China’s smartphone market taking up a nearly 83% market share, the growth potential will increasingly diminish for small vendors in areas such as marketing and supply chain resource integration. Going forward, more small vendors are expected to seek strategic cooperation with large vendors and drive consolidation in the China’s smartphone market.Meitu Inc. was founded in Xiamen in 2008 as a developer of selfie apps such as MeituPic and BeautyCam, and has been focused on selfie algorithm development. In 2013, the company ventured into the smartphone market and launched smartphones targeting female users and the selfie market. Despite a higher profit per phone sold and a higher brand premium, the company has become increasingly marginalized in China’s dog-eat-dog smartphone market due to its meager shipments. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Meitu only had a 0.5% market share in China with shipments of approximately 1.5 million units as of the third quarter of 2018.
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Release time：2018-11-26 00:00 reading：1127 Continue reading>>
New Chip Seen Boosting Huawei’s <span style='color:red'>Smartphone Market</span> Share
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New Chip Seen Boosting Huawei’s Smartphone Market Share

Huawei, which has overtaken Apple to become the new No. 2 in smartphones, is expected to increase its market share with the introduction of a new chip, according to analysts.Huawei announced the company’s next flagship SoC, the Kirin 980, at the IFA trade show in Berlin early this month. The companyclaimed a number of world’s firsts, saying that the Kirin 980 is the only 7-nm chip to be announced so far and the only SoC with two neural processing units (NPUs), leading the trend toward AI in smartphones.TSMC, which made the Kirin 980, is also using a 7-nm process to produce the Apple A12 application processor, which Apple is expected to announce on Sept. 12 with the release of its latest line of iPhones.Apple does not say when its processors are in production, instead focusing on the introduction of its latest smartphones. The Kirin 980 is a technological advance for Huawei that is likely to help the company gain market share against companies that lag behind in 7-nm development, according to Andrew Lu, the head of technology with Sinolink Securities.“The new Kirin 980 chip will help Huawei increase its market share in the smartphone business against companies like Samsung, Xiaomi, and Oppo,” Lu told EE Times. “This will be positive for Huawei and TSMC and negative for Samsung.”Other companies affected are likely to be Qualcomm and MediaTek, the top-two vendors of smartphone SoCs.“Qualcomm won’t have a competing chip until the fourth quarter or early next year, and MediaTek will be even later,” said Lu.The impact on Apple is likely to be less significant, according to Lu.Apple’s A12 will probably have about 6.8 billion transistors compared with 6.9 billion for the Kirin chip, he said, adding that the Kirin 980 won’t be better than the A12 in terms of power or performance.The 7-nm process used for the Kirin has resulted in an increase of about 60% more die space compared with Huawei’s earlier products, allowing the addition of more neural processor units.Inside Apple’s current iPhone X, the A11 has a neural processorthat can perform up to 600 billion operations per second and is used for AI functions such as Face ID, Animoji, and other machine-learning tasks. The Kirin 980 can adapt to AI situations involving face recognition, object recognition, object detection, image segmentation, and intelligent translation with the power of its dual-core NPU, according to Huawei.Huawei, China’s largest smartphone maker, has led Apple in worldwide sales during June and July this year mainly on the strength of consumer demand in its home market, according to market research firm Counterpoint in a Sept. 5 report. China has the world’s largest smartphone market, with about one-third of the world’s 1.9 billion users, according to data provider Statista.Huawei subsidiary HiSilicon is the designer of the Kirin 980. HiSilicon accounts for about 10% of TSMC’s 7-nm demand while Apple accounts for about 75%, according to estimates from Bernstein.
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Release time：2018-09-10 00:00 reading：1041 Continue reading>>
<span style='color:red'>Smartphone Market</span> Decline of 2.9% in Shipments During the First Quarter of 2018
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Smartphone Market Decline of 2.9% in Shipments During the First Quarter of 2018

According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 334.3 million units during the first quarter of 2018 (1Q18), resulting in a 2.9% decline when compared to the 344.4 million units shipped in the first quarter of 2017. The China market was the biggest driver of this decline with shipment volumes dipping below 100 million in the quarter, which hasn't happened since the third quarter of 2013."Globally, as well as in China, a key bellwether, smartphone consumers are trading up to more premium devices, but there are no longer as many new smartphone converts, resulting in shipments dropping," said Melissa Chau, associate research director with IDC's Worldwide Mobile Device Trackers. "When we look at it from a dollar value perspective, the smartphone market is still climbing and will continue to grow over the years to come as consumers are increasingly reliant on these devices for the bulk of their computing needs.""Despite new flagships from the likes of Samsung and Huawei, along with the first full quarter of iPhone X shipments, consumers looked unwilling to shell out big money for the latest and greatest devices on the market," said Anthony Scarsella, research manager with IDC's Worldwide Quarterly Mobile Phone Tracker. "The abundance of ultra-high-end flagships with big price tags released over the past 12-18 months has most likely halted the upgrade cycle in the near term. It now looks as if consumers are not willing to shell out this kind of money for a new device that brings minimal upgrades over their current device. Looking forward, more affordable premium devices might be the solution the market needs in the second half of the year to drive shipments back in a positive direction."Smartphone Company HighlightsSamsung remained the leader in the worldwide smartphone market grabbing 23.4% share despite experiencing a 2.4% decline from Q1 2017. The new S9 and S9+ led the way as the new flagships launched a quarter early for the Korean giant compared to last year’s S8/S8+. Although the new flagships shipped late in the quarter, brisk initial sales of the new devices kept the overall yearly decline at a minimum as the bulk of the positive impact is expected to arrive in Q2 2018. Despite the late launch, the high-priced devices should significantly boost average selling prices (ASPs) in the quarter for Samsung. Outside of the new flagships, the A series and J series continued to drive most of the key volume in both developed and emerging markets.Apple's first quarter saw the iPhone maker move 52.2 million iPhones representing a modest 2.8% year-over-year increase from the 50.8 million units shipped last year. Despite rumors of an underperforming iPhone X in the quarter, Apple stated that the iPhone X was the most popular model each week in the March quarter. The success of the more expensive iPhone X combined with healthy sales of the iPhone 8 and 8 Plus helped grow ASPs 11.1% to $728, up from $655 last year. Rumors of three new bezel-less iPhones arriving this September are expected to bring new features such as a larger AMOLED display model, a more affordable mid-tier model, and increased performance and imaging capabilities across the board.Huawei climbed to a new market share high of 11.8% even as it remained in third overall. Huawei has toed the line between maintaining a strong domestic position while slowly upscaling its brand image in international markets with dividends paying off as it beat the average global growth rate, reaching 13.8% year over year. While its high-end smartphones are popular in China, the bulk of its shipments are of the more affordable class of smartphones, and it also introduced a few new models in the low-end and mid-range segments. Outside of China, Huawei is growing and gaining market share across the Western Europe region, an otherwise declining market, and is particularly strong in Spain, Germany, and Italy. In these markets, the Lite versions continue to be the company's bestselling devices, but the P10 and the Mate 10 range are in a much better position compared to predecessors P9 and Mate 9. The share of the midrange and ultra-high-end devices improved substantially year over year. Huawei is in a strong position to compete at the higher end of the smartphone arena with the opportunity to grow its share in Europe. Huawei also reintroduced its Honor brand in a couple of markets in Southeast Asia, where the high-end P series and Mate series are less popular.Xiaomi's strong performance has no doubt been due to its strong growth outside of China with 1Q18 the first quarter that less than half of its shipments were domestic, a transition that very few Chinese companies have reached. Xiaomi continues its retail expansion in India and Southeast Asia; however online channels remain the key contributor in India, its second largest market. Its low-end Redmi 5A made up almost two-fifths of its volume in India. In its commitment to the "Make in India" campaign, Xiaomi also recently announced PCB assembly in India, becoming the second vendor after Samsung to do so.OPPO held the fifth position with its year-over-year decline of 7.5% more a result of the China slowdown than of its performance overseas, as both share and shipment volumes abroad increased in the first quarter. OPPO has also pruned some of its retail partnerships to focus on those with higher contribution to sales. To counter Xiaomi's strong growth in the India market, OPPO has also shifted some focus to online channels where it had been solely focused on offline channels in the past. Worldwide Smartphone Market, Top 5 Company Shipments, Market Share and Year-over-Year Growth, Q1 2018 (shipments in millions)Company1Q18 Shipment Volume1Q18 Market Share1Q17 Shipment Volume1Q17 Market ShareYear-Over-Year ChangeSamsung78.223.4%80.123.3%-2.4%Apple52.215.6%50.814.7%2.8%Huawei39.311.8%34.510.0%13.8%Xiaomi28.08.4%14.84.3%87.8%OPPO23.97.1%25.87.5%-7.5%Others112.733.7%138.340.2%-18.5%Total334.3100.0%344.4100.0%-2.9%Source: IDC Worldwide Quarterly Mobile Phone Tracker, May 2, 2018
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Release time：2018-05-04 00:00 reading：1106 Continue reading>>
China's smartphone market plunges; Apple falls out of the country's top-4 sellers
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China's smartphone market plunges; Apple falls out of the country's top-4 sellers

China's smartphone sales saw a record decline in the first quarter of 2018, according to a new report by independent analyst company Canalys.According to the report published Thursday, smartphone shipments in China saw a 21 percent decline annually to 91 million units, with eight of the top 10 vendors experiencing a fall in sales.Apple saw itself displaced once again from its No.4 position by local brand Xiaomi, which was the brand that saw the biggest growth in shipments — by 37 percent to 12 million units sold. (Apple had edged ahead of Xiaomi by a slim margin in the fourth quarter of 2017, according to Canalys.)Top spot holder Huawei, including its Honor brand, also managed to grow shipments by 2 percent.The report showed that China's smartphone segment is increasingly being dominated by four domestic players: Huawei, Oppo, Vivo and Xiaomi. The companies accounted for more than 73 percent of total shipments in China for the first quarter.Vendors outside the top five, meanwhile, saw their market share slide to 19 percent in the recent quarter, the report said, and more consolidation in the space is expected."The costs of marketing and channel management in a country as big as China are huge, and only vendors that have reached a certain size can cope," said Mo Jia, an analyst at Canalys."While Huawei, Oppo, Vivo and Xiaomi must contend with a shrinking market, they can take comfort from the fact that it will continue to consolidate," he added.The latest report, however, should not come as a surprise. Earlier this year, analyst Nicole Peng of Canalys spoke to CNBC's "Squawk Box" and said Huawei and Xiaomi are "the bright spots" in China.That was corroborated in the report by Canalys analyst Hattie He, who said "Xiaomi is the only vendor in the top-5 that is focused on the sub-RMB1,000 (about $160) price segment and it owes close to 90 percent of its shipments to Redmi," in reference to the company's line of budget smartphones.The report did, however, say a return to growth is expected in the upcoming quarter, with Oppo, Vivo and Huawei expected to launch new flagship devices.The inventory issues that Oppo and Vivo experienced in the fourth and first quarters "are now behind them," said Jia."New smartphones will definitely entice people to upgrade, but vendors are more careful of avoiding oversupply in the channel," he said, adding that the market could see "a short period of stagnancy" as players refocused on research and development efforts instead of marketing products.
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Release time：2018-04-27 00:00 reading：1240 Continue reading>>
Tougher <span style='color:red'>Smartphone Market</span> in EMEA in 2017 Sees Emerging Markets Slow But Apple Gains
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Tougher Smartphone Market in EMEA in 2017 Sees Emerging Markets Slow But Apple Gains

　　The EMEA mobile phone market saw smartphone volumes fall for a second year in 2017, while there was a relative boom in shipments of lowly feature phones, a reversal of the previous trend.　　Smartphone volumes were down modestly at 361 million, against 374 million in 2016. Feature phone shipments rose by 8.7% to 206 million. Smartphone market value was marginally lower in dollar terms at $109 billion, though the drop was more pronounced in euros, at €96 billion, against €101 billion in 2016.　　"Looking at the European market of the European Union, Norway, and Switzerland, consumers are spending more money on phones even as they buy them less frequently. This is true of countries in both Western and Central Europe," said Simon Baker, program director of mobile phone research in IDC CEMA. In a year when the European economy showed shoots of recovery, and the euro rose against the dollar, the drop underlined the pressures as the smartphone business matures.　　Apple managed to stand out in a difficult market, commented Susana Santos, senior research analyst at IDC Western Europe. The premium iPhone X was only launched in November but added some $4.3 billion to Apple sales in the European market across the year, over a sixth of the annual Apple total. Sales in the more affluent Western European countries were overall flat, though Germany stood out, but overall in EMEA the shipment value of Apple iPhones rose to 37.5% of total smartphone value, on sales of 57 million iPhones across the year, up from 34.2% of the market value and 54.8 million iPhones in 2016.　　The competition to Samsung from Huawei helped to revitalize the top end of the Android market, and in Europe sales of Android phones above $700 (€619 in 2017) were up by a fifth from 2016. But there was a trend to keep older premium models in production at lower prices to keep volumes buoyant as consumers looked for better value in their phone purchases. Samsung continued to dominate Android sales in EMEA and in 2017 held on to a two-fifth share, while Huawei's challenge slowed, with the Android share only slightly above that of the previous year at 13.4%. The relaunch of the Nokia brand by HMD saw it reestablish itself in many of the countries of old Nokia strength; over half of its global smartphone sales were within EMEA.　　Other key trends in the EMEA market in 2017:　　While the decline in the smartphone market has already been evident in the more developed markets of Western and Central Europe, many of the emerging markets of EMEA are now seeing the same contraction, even though many are far from saturated by smartphones.　　Despite the regional market being dominated in demographic terms by Africa's 1.2 billion population, in 2017 there was no increase in the entry-level segment of the smartphone market. This has been to the detriment of several smartphone players, among them Alcatel and Lenovo, which had targeted the entry-level and saw their positions suffer during the year.　　Feature phones are no longer in rapid decline. Not only are they showing a strong resurgence in Africa, their sales volumes are falling more slowly than before across Europe.　　While the Middle East market is still subdued in the aftermath of the oil price drop, the market in Russia has risen back up to near the same dollar value as before the 2014 ruble slump despite the lower exchange value of the local currency.
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Release time：2018-04-19 00:00 reading：1271 Continue reading>>

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